and make some super cool films!
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*BLOG*WE HAVE
OPINIONS
ABOUTB2BVIDEO
THIS IS WHERE
THEY LIVE.
No fluff. No generic listicles. Just what we actually think,
from people who make B2B videos every day.
- what's working,
- what's broken,
- what the industry keeps getting wrong,
- what your competitors probably haven't figured out yet.
We write from briefs that taught us something. Campaigns that surprised us. Years of watching great products disappear into forgettable content.
If you make content decisions for a B2B brand, there's probably something here worth your time.
WHEN AGENTIC AI MADE MONALISA SMILE
Explore the creative intersection of neural architectures, agentic systems, and artistic upcycling. How agentic frameworks brought classic art into a modern B2B context.
A B2B AD THAT DID BETTER THAN A B2C CAMPAIGN
A detailed breakdown of how targeted value-driven campaigns for B2B outperformed standard direct-to-consumer sports advertising metrics.
THE MAD&BAD OF WOMEN'S DAY
Examining marketing trends, creative misfires, and outstanding successes in campaign planning for International Women's Day.
WHY YOUR B2B VIDEO OPENS WITH A LOGO AND A YAWN
Most B2B videos still open with a logo animation and a slow reveal. Here's why that's losing deals before the 10-second mark.
LANDING PAGE VIDEO: THE 80% CONVERSION MYTH VS REALITY
The stats say landing pages with video boost conversions by 80%. We looked at what that actually means in practice for B2B brands.
WHAT MAKES A B2B VIDEO ACTUALLY SHAREABLE
88% of B2B marketers say video gives a positive ROI. We break down the anatomy of videos that get forwarded in Slack channels.
